After watching many more active skeptics with admiration I decided that I would like to have a go at debunking some bunkum myself. In order to find source material I sought out some literature directly from the British Homeopathic Association and set about picking through it to find the clever and subtle ways in which they would sell homeopathy to the public and see if I was smart enough to find any problems with their sales techniques.
It turns out I greatly overestimated them and so I blogged about it.
Not satisfied with my seldom read blog piece in August this year, after months of procrastination, I finally got up off my lazy, lazy skeptic arse and decided to have a go at putting the active into skeptic activism. I submitted a complaint to the Advertising Standards Authority.
I have recently received a response from the ASA and it seems that they agree with me that the leaflet contains material that is likely to be problematic.
Extract from their letter:
I am hoping that “likely to be probelmatic” is a polite way of saying for, “well done, you’ve caught them at it!” but let’s see. Alas, the Compliance team do not report back directly to the complainant, so to see what effect my complaint had on the BHA why not request your own information pack. Even if the changes haven’t come into effect yet (which is, of course, highly unlikely at this stage) you will have the satisfaction of costing the BHA £2 in printing and postage.
Be sure to recycle though as I wouldn’t want all that waste on my conscience!